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Messenger Bots Take Over Email Marketing With 92% Open Rates

/, Social media, Uncategorized/Messenger Bots Take Over Email Marketing With 92% Open Rates

Messenger bots is a new way to interact with your followers, and I’m so excited about it! If you haven’t heard of it, yet, I want to introduce you to the idea and show you how to grow your business using this new platform.

We’ve been setting them up for our private clients and the results are staggering. We’ve seen over a 92% open rate, just like email marketing used to be back in the day. Send me a message if you want us to help you out with this. We can only take 5 this month so best to get the spot so your ahead of the curve.

Messenger Bots Versus Email Marketing

When I started marketing 13 years ago email was the best way to follow up. In fact, the phrase was coined ” the fortune is in the follow up” for a reason. Email marketing was responsible for a 67% increase in sales when companies and marketers added email.

We were getting open rates from 30-81% using an 8 email sequence. All that has changed over the years and we’re lucky to get 20-39% these days. Why? Because everyone is using email especially the spammers. People are not opening or using email like they used to. 
This is why messenger bots have been a game changer. It’s the new email marketing. We added a messenger sequence and are getting 92% open rates! That’s unheard of. It’s like a mini sales funnel added to your messenger. Which means more engagement, better customer service and in the end more sales.

What is a Messenger Bot?

Here’s the quick and dirty of what a messenger bot is- it is an auto-responder that interacts with your followers through Facebook Messenger. You write questions and provide answers so that the reader can interact with you.

The Bots in Action

Check out these messenger bots in action. You will get a good idea of how they can work with your customers.

Some Big Brands That Have Been Successful With This Platform

Just like any new social media service, you should jump on board as soon as possible. The faster you try it out, the greater chances you have of seeing major return. Already, there are several big brands that have been successful with this type of marketing.

Some of those brands are:

  • eBay
  • Wells Fargo
  • Maroon5
  • Subway
  • Hyatt
  • And more

As you can see, it isn’t limited to a specific industry. We are seeing restaurants, hotels, credit cards, bands, and other business models be successful with messenger bots.

How to Grow Your Business With Messenger Bots

With a bot, your audience has unlimited access to you 24/7. No matter where they are in the world in relation to you, they get immediate service. We are in a day and age where people are searching for information and need answers right away.

When you use this type of auto-responder, you are providing your customers and clients with the services they need at a time that is convenient to them.

By being strategic with creating your responses and information, you will provide value to others.

Other Benefits of Using a Bot

Aside from having 24/7 access to you, there are other benefits of using a bot. You can send push notifications to those that follow you. For example, when you write a blog post, you can send them a message letting them know where to check it out.

If you have any real time events taking place, you can send out a quick message to your followers to let them know. For example, when you are about to do a Facebook Live or do a webinar, you can get more involvement with the reminder.

The bot can also learn how to respond better to your audience when they ask things that aren’t part of the prompts. If the bot simply can’t respond well, it will send you an alert so that you can step in and take over.

Examples Of The Unstoppable Momma Bots

Not sure what you would say or how to guide a conversation with your audience? Go interact with our bot here. Just send us a message to get started.

Check out this conversation that we have had with a reader.

What You Need to Get Started

You will need to create a bot using a bot service. Some of the ones that we recommend include:

There’s many others that you can find through the GitHub Directory

How to Start a Following

After you have the bot created and set up, then it is time to promote it to your following. There are a few ways you can do that.

  • Change the button on your Facebook business page to Send Message
  • Share your bot link on your social media page
  • Place a link on your website and direct people to chat with you
  • Let your email newsletter list know about the link

I suggest you get started on this new way of engagement right away. It will certainly help you to interact with your audience and provide them the value they are looking for.

Need Help Developing Your Own Bot?

Since we are only able to take 5 people on personally, our Partners at your Social Voice can set you like they did for us. Send them a message and let them know the Unstoppable Momma sent you and you’ll get my discount. Use the link below

Your Social Bots

*I use affiliate links

 

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