I hope you have had the chance to check out the other two posts in this Crush Stress and Overwhelm Series. Are you feeling down today? Is the burden of stress getting you down?
When you are stressed and overwhelmed, your productivity goes way down. It is really important to get these under control.
Be sure to check out the first two in the series:
Crush Market Overwhelm
Without a marketing strategy, your online business will not go anywhere. The way we do marketing today has drastically changed and developed. Some of your most valuable leads come from social media outlets.
It can feel very overwhelming to tackle the promotion end of your business. I assure you that this is where your time is best spent. If people do not know you exist, they will never buy from you.
Brian and I have worked hard over the years to develop marketing strategies that work for us individually. I’ve always been a very personal marketer. I get out there and engage and interact with my clients in a personal way.
In this video, I talk about the marketing wheel that I created. Each day when I get up, I make certain I do these things in order to get my business before the public.
A Break Down of My Marketing Wheel
Of all the different mediums I like to get my information out there, videos are my favorite. I am a talker if you didn’t know. Engaging with people through video is very important to me.
Here is my marketing wheel of how I use my vids to get my information out there.
Decide On A Medium
Like I said, my medium is generally videos, although I really enjoy infographics now, too. You should pick what medium best suits you. Come up with something that you can get really passionate about creating.
The whole purpose of your medium is to show the world around you a bit of who you are. Think of it as if it were a form of art. Utilize your skills and what you are good at to engage with the world.
Create Your Content
Once you have chosen how you want to present your content, it is time to create it. For me, that looks like shooting my video. Before I can shoot it, I need to have an idea of what I’m going to talk about.
If you watch my videos, then you know that I am casual when I talk with you, but I always have valuable information that I’m ready to share. It is my goal to really present to you who I am.
Even if you never meet me in person, that won’t stop you from getting to know me.
After I shoot my video, I upload it directly to Facebook. I also like to put my vids on YouTube so that I can embed them in blog posts, like I have done here.
Write a Blog Post
Once I am done with my videos, I like to turn them into blog posts. My posts serve two purposes. For one thing, when I write, I break down the information in the video and add to it.
The other purpose it serves is that the more content on my page, the more searchable I am. This means more people are able to find me. That’s always a good thing when it comes to online marketing.
Make A Facebook Page
If you’ll notice, I also put these videos on my Facebook page. This is a great way for me to engage with my readers. Of course, I add a shameless plug for people to come and read my blog post.
I store a lot of valuable information on my blog, so I want to get as many readers over here as possible. If no one shows up, all this great information is going to waste.
Create An Email
I’m a big fan of email marketing, because a lot of people still rely heavily on their email. Everyone has to check it whether they want to or not on an almost daily basis.
What better way for me to get the information people need straight to them? They have already let me know that what I have to say is of value to them, otherwise they wouldn’t have signed up for the email to begin with.
Push It On Social Media
Every social media outlet you entertain, go ahead and put this information out there. It is going to take a little bit of time for you to get your posts out, but it is completely worth it.
If you are in the habit of making infographics for all of your blog posts, then you already have a really engaging pic that people will see.
I hope that these tips have helped you to crush market overwhelm and keep you from feeling as stressed.
Have any tips you want to share with everyone? Please leave a message in the comments so that we can all learn from each other.
Did you like this post? If so, then you should check out this one I wrote about email marketing strategies. I think you will find it of great value.