If you are not using YouTube, FB LIVE, or Periscope to create videos, you will go out of business. PERIOD!
I recently finished reading an insightful book by Susan Cain. The book titled “QUIET: The Power of Introverts in a World That Can’t Stop Talking“, highlighted for me the power of the social web to provide everyone with a voice.
The connected and global knowledge economy is providing the quiet introvert with media platforms that provide a soapbox to shout at the world.
The creative spirits that were locked in urban and rural islands are now free to be heard, read and viewed in milliseconds on fixed and mobile devices.
Get Your Message Seen
YouTube since its inception in 2005 is one of many social media channels that allow anyone with passion and purpose to display and spread their ideas and express themselves. There are hundreds of YouTube partners earning 6 figure incomes from their presence on a free video channel.
To provide some perspective on what the social and multimedia web has unleashed here are the latest YouTube facts, figures and statistics.
Did you know that 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second? That is a lot of video. Here are some other great statistics to be aware of.
As you can see, video is in high demand. People would rather listen to or watch videos than to read articles.
YouTube Partner Program
Created in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the world. YouTube pays out millions of dollars a year to partners. Hundreds of partners are making six figures a year. Partner revenue has more than doubled for four years in a row.
It is very easy to put ads on your YouTube videos. When people watch your vids, even if they are embedded on your website, it translates to ad revenue.
Making Money from YouTube
The stat that sticks out to me the most is that YouTube mobile gets over 600 millions views a day. That is insane! It shows you that there is a huge demand for this platform. People are spending a lot of time watching YouTube.
More Platforms Are Making Video Possible
I mentioned Periscope and Facebook LIVE at the start of this article. YouTube has been so hugely successful, that other social media platforms are making it possible for you to do videos.
In fact, if you have a Facebook page for your business and you aren’t going LIVE, then you are completely missing out on reaching your audience. Since this is Facebook’s new addition, they are highly rewarding pages that are going LIVE on a regular basis.
With Periscope, this is a good way to get your twitter followers to see you live, as well. As soon as you start broadcasting, a tweet is sent out to all of your followers letting them know that you are on.
Even Instagram has a video feature now, as short as it may be. You can do video on Snapchat, also.
Why Your Audience is Crying Out For Videos
People want to buy from people. When you are getting in front of the camera, you can establish connections with your audience much faster. They want to see you and hear from you.
Maybe you have been in the online world for the last decade like I have. Let me tell you, when I got started, we didn’t have social media like we do now. It was much more difficult to make the personal connections that people wanted.
Now that video is so commonplace, your audience expects it from you. They are being conditioned by social media to expect to see more videos.
Not Sure Where to Get Started?
Jump inside the Freedom-preneur Academy and watch the module on social media and YouTube, then get going!