Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause- they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority. One of the best ways to build that is through the savvy use of social media.
Facebook Competition is Rising
In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.
Want to join their ranks and become known in your industry?
Use Social Media!
Facebook is by the far the best platform for promoting brand awareness, as nearly three quarters of Americans adults use the site.
Where to Put Your Social Media Efforts
Each of the social media platforms can be used for different purposes. I’ve found that Facebook is my best bet for reaching my audience. That is not to say that the other platforms are not valuable.
Not sure which social media platform you need to invest your time in? Here’s a few good rules to follow when using a platform to create the hub for your business.
Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base.
Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans.
Pinterest is an excellent social network to reach women, especially for brands selling jewelry or clothing.
Twitter is perfect if you are trying to spread news and articles. It is also a good way to network with other professionals. While you may not get someone through their email, you can tweet at them to start a relationship.
Finally, if you operate a business-to-business company, LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.
Learn the Best Times to Post
There are certain times of the day that you should be posting for each social media platform. If you have an internet business, then it is best to post according to the EST time zone. For those that have brick and mortar businesses, you will want to go with the times that your audience is on.
Here are some suggestions to stick with when it comes to posting for best engagement.
Use the Value, Value, Offer Method
When you post, be sure to use the value, value, offer method. This is where you will post at least two value based posts for every offer based post that you share. If you bombard people with your offers, you will turn them off.
Focus your attention on giving your audience a lot of value. When you have given them value, value, then you have earned the right to share an offer with them.
For more information about how to dominate on Facebook and social media, be sure to check out the Freedom-preneur Academy. We have several training modules that directly speak to these platforms.