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Develop a Personal Brand to Represent Your Authority

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A strong personal brand provides tremendous benefits to any business owner. Your brand not only represents you as an authority in your niche, but a well-defined brand core message separates your business from any competition in the market effectively locking them out, and pushing you forward.

Identify Your Personal Brand

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A identifiable personal brand positions you, the business owner as the expert in your field, and the undeniable choice in the eyes of your customer.  A strong personal brand is memorable, and represents your brand values, which can create life long customers and  awareness for clients and prospects.

Taken together, these benefits can completely take a “vanilla” brand  or  business and turn them it into a dominant force within its market and niche.  You do this with proper market positioning, congruent imaging and design throughout the whole sales process and most importantly a congruent message that well defines exactly what you and your company brings to the table.

I have had the privilege of seeing this happen many times.

Develop a System to Accomplish Your Goals

We talked extensively in this space about the strategies we use to accomplish these goals. But here’s an important truth that you need to understand: if you want to build and maintain a powerful personal brand, you need a system.

Why?

Because as a business owner, you’ve got hundreds of details to manage on a daily basis. Many of you must function as the accounting department, the human resources department, and the marketing department for your business–and that’s just before lunch. As a result, it’s inevitable that you’ll be distracted from time to time. An effective branding campaign requires consistency- so it’s important that you develop systems that ensure your brand is being built… no matter how busy you may be.

Implement a Strategic Social Media Plan

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Specifically, you should have a system for organizing your social media.   

You should have a system to ensure that fresh content is being posted to your blog consistently.  You should have a system for identifying and pursuing speaking engagements. You should have a system which ensures that you get out and spend time networking on a regular basis. There’s more, but you get the point.

What do these systems look like? That depends on you and your organizational systems. For some people, it’s as simple as putting “social media” on their daily calendar and putting “write a blog entry” on their schedule once a week.

Consider Hiring Team Members

For others, the best approach is delegating the work to team members. You may have a gifted writer on your team who can handle your weekly blog posts. A younger staff member who grew up using social media may be the perfect person to task your daily social media efforts to. A word of caution, however–before you let your team run with these initiatives, make sure that the content they are producing reflects your brand and your message properly. It may take oversight on your part for a few weeks or even a few months until your team fully “gets it.”

Use a System That Works For You

There’s no single “right way” to create a system for personal branding–what’s important is that you create a system that works for you and your business. A personal branding system ensures that your brand is being regularly reinforced, no matter how busy or distracted you may be. If you’d like to learn more about personal branding strategies to take your business to the next level, please get in touch with me today!

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