One of the greatest skills you can ever acquire is the ability to network effectively.
Although sales is probably the BEST thing you can learn when it comes to business, being able to position yourself is oftentimes the most overlooked way to gain wealth, resources, and professional opportunities.
So how do you increase your reach, and attract the most ideal client into your circle no matter what site, or events your audience frequents?
It all starts with…
1. Choosing your social network / digital real estate wisely.
The first step in networking is to choose where to concentrate your efforts.
Doing this is half the battle, because WHERE you decide to set up shop, is almost more important than your sales pitch.
Think about it… even if you had the most amazing products, branding & various marketing assets in place, if it’s shown to the wrong group of people, nothing you do will matter!
It’s like trying to speak to someone that has no concept of language in the first place.
In other words, you just won’t be able to communicate with each other.
The best thing to do, is think about each platform as a traffic source instead of just another social media site to play around on.
Once you’ve narrowed down where you’re going to set up shop, you’ve got to get started with…
Choosing your people, then sending out friend requests.
So you’ve decided where to plant your flag and grow your brand…
Now it’s time to search for and select your targets, then figure out how to infiltrate the various circles of influence.
Remember, every platform is different, so the search parameters will differ from site to site, but regardless of where you spend your time, knowing exactly WHO your audience is, can mean the difference between running a successful campaign, or dooming your brand to a complete failure.
The only thing left to do is make a long list of potential connections, and to start sending friend requests & welcome messages to people that fit the criteria of your ideal client.
Here’s something important to note as you start getting your feet wet on different social sites…
Just like the search function on each platform is different, the rules that apply to sending requests or connections can vary.
So be sure to exercise caution so as not to set off any spam triggers.
The last thing you want is to get banned or have your account temporarily disabled for violating the rules or terms of service.
Now that you’re starting to fill up your friends list, it’s time to…
Crank up the content.
Now that you’ve connected to your ideal prospects, it’s time to start dropping some hot, share-worthy posts, pics, & videos.
While your competitors will most-likely be doing something similar, you can stand out from the crowd by providing your unique perspective on various topics in your niche.
Even if your content isn’t the best on earth, as long as you stay consistent, your efforts have a compounding effect that can send ripples throughout your industry.
As you make it a habit of sharing your ideas and opinions, no matter how polarizing, you’ll begin to develop an audience that actually wants to hear your take on industry-specific topics.
…This is your chance to level the playing field, and become an authority figure amongst a sea of spammers and copycats who have only have one intention.
Flood the market with articles that focus on quantity over quality.
Now that you’ve gotten the hang of being a creator, to deepen your connection with the audience, you’ve got to…
Respond to comments, both good & bad.
This is where you can really exercise your influence over others on both a conscious & subconscious level.
If you’ve never experienced it yourself, taking the time to respond to someone’s comments or something they’ve shared is like validating that person’s ideas, feelings, and or opinions.
Although it may seem insignificant, as you grow in authority and influence, your interaction can be perceived as extremely valuable to people.
So always remember, with great power comes great responsibility.
Because whether their interaction with your post was negative or positive, responding to them creates an emotional connection that you can use in your favor to further your own agenda.
And now, for the grand finale, the ultimate goal is to build them up to…
Make them an offer.
Want to know the SECRET to making as much money as you can stand, not just online, but in the physical world as well?
…Ask for the sale!
If you’re consistently connecting with your ideal audience, releasing content that they like, communicating with them through posts, and offering them a PAID solution to their problems, eventually… someone will take you up on it.
As long as you’re selling a product or service that gives them real value, and produces a tangible result in their life, you’ll never have to worry about money again.
In fact, the only problem you have is not possessing enough confidence to close the deal when it presents itself.
Most of the time, all a person needs is to be shown a simple way to escape their pain-points, and you can easily position your product or service as the only solution they need.
Hopefully by now you can see just how easy it is to infiltrate any market and become the voice that people love to follow…
At the end of the day, good networking skills can literally change your life, even if you’re brand new to digital marketing.
And remember, just one solid connection is all that’s needed to turn a failing business into a thriving online enterprise.
…Thanks for reading, and no matter where you are in your journey as a entrepreneur…
Want to have the best chance at building a powerful social media following?
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Rhonda Swan • FOUNDER & CEO • Unstoppable Branding Agency & Sexy Brand Building Formula Programs