A study was recently done by Brian Dean, the owner of Backlinko to analyze what’s working with content marketing. They looked at 912 million blog posts and found some valuable information that you should use in your strategies.
Here’s what the data shows:
How to Get More Backlinks to Your Website
Longer articles are 77.2% more likely to get backlinked to than shorter pieces. We’ve already found that longer content tends to rank better on Google searches. Google hasn’t ever stated that this is the case, but a lot of data shows that it is.
So, why does longer content tend to rank better? It could be because longer pages get more backlinks. The more information and value you provide to a reader, the more likely it is to get organically linked to. For example, I’m linking to Backlinko because they provided AMAZING information that we all need to know.
The data from the study showed that posts longer than 3,000 words get 77.2% more backlinks than posts that are 1,000 words or less.
Most Content You Publish Won’t Get Backlinks
The study showed that 94% of the content on the web doesn’t have any backlinks at all. That’s a very low number of pages when you think about the amount of post that are published a day. Of the 6% of posts that get backlinks, only 2.2% of them get linked from more than one source.
Getting backlinks to your site is more and more difficult because of the vast number of posts that are created every day. The best thing to do is to write high-value content that is 3,000+ to attract organic backlinks.
Ways to Intentionally Get Backlinks
It’s really important that you work on getting backlinks to build your domain authority. But, you need to know the best practices for getting links.
Here are things you should do to get links:
- Pay for them- Google will penalize people that pay for links. In fact, you are supposed to add a “no-follow” code to any link you are an affiliate for. If you are receiving monetary compensation for a link, it should be listed as “no-follow”.
- Get linked on low-quality sites- it’s is not beneficial for you to get your website linked on spammy sites. This was an SEO practice that we used to follow, but now, it can cause big issues for your website.
In order to get relevant backlinks to your site, you should do these things:
- Write guest posts- this is the number one way to get high-quality links to your site. Find other websites in your industry and then find out if they accept guest posts. In your guest post, link back to another post on your website that provides value to the reader.
- Submit your site to local business directories- whether you are a local business or not, find local business directories in your area and submit your information.
- Link to other bloggers- give credit where it’s due. Give links to other blogs and posts that you think are valuable. This establishes a community among you and others. Make sure you link to smaller websites, because you’ll have a better chance of building a relationship.
- Share other people’s content on your social media- another way to build community and lend yourself to getting linked to is by sharing people’s posts with your audience. This type of gesture gets noticed by others. They’ll be more likely to see your content, share it with their audience, and link to you.
These are a few ways you can get others to see your posts and link back to them.
What Content Gets Shared Most on Social Media
If you want to see your posts get shared more often on social media, then you should keep your posts between 1,000-2,000 words. The data showed that the longer posts didn’t do as well. The sweet spot for shares actually seems to be 2,000 words. While posts that are between 1,000-2,000 all tend to perform better than shorter or longer ones, 2,000 words seem to be ideal.
According to the data they collected, an article that is between 1,000-2,000 words has a 56.1% chance of being shared over a post that has less than 1,000.
Only 0.1% of Posts Go Viral
They found that about half of what’s shared on social media goes to a small number of posts; 0.1% to be exact. That is not to say you shouldn’t share with your audience, but it is important that you base your expectations in reality. Don’t think that because you wrote a fabulous post that it’ll get tons of shares.
The best thing for you to do is to build your following and then write content specific to what they need. Stay engaged with your community and show up for them regularly. By doing this, your posts can be highly effective with your tribe.
More Backlinks Doesn’t Mean More Social Shares
Just because your post has backlinks, doesn’t mean it will be more likely to get shared on social media. According to the study, those things have no correlation at all. Basically, if your posts get a lot of links, it likely will not get shared on social media and the other way around.
A lot of people will say you should share to get links, however, the data shows us that this is not the case in general. That is not to say that someone won’t see your posts and link to it. This will be more likely to happen if you are in a group of network bloggers or business that link to one another. So, sharing your post in a group like that will make it easier for you to get links. But, sharing with your audience will not.
Figure Out What You Want Your Content to Do
The ultimate takeaway from this study is that you need to decide what you want your content to do. Are you trying to get more shares on Facebook or Twitter? Or, are you trying to rank as an authority in your industry?
Personally, I think you need to have a strategy for both of these. Some of the posts you write should be long and full of valuable information to attract links. Other posts you write should focus on getting more shares.
And then, I think there’s a third area that’s not covered in this data, but that is to write specifically to your tribe. If you manage a Facebook group, which I suggest you do, share information that they’ll find helpful. You don’t have to write 1,000 words or more to provide value to your core audience. Instead, share a few helpful tips and then draw them into your programs or services for help.
The big thing I want you to remember is that you shouldn’t write content without a purpose. Figure out what it is ahead of time, and then do what’s necessary to make it happen.